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Event Details
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In the Web 2.0 era, 'Customer 2.0' is informed, socially engaged and totally in control of the conversation - Social Media is fundamentally challenging the way that we market and sell.
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Event overview
In this 1 day action oriented 'bootcamp' your team - of up to 3 individuals from your organisation - will focus on creating a framework for a Social Media strategy to suit your unique business needs. In doing so, you will map Social Media workflows to buyer behaviour and preferences.
To help ensure the successful implementation of the resulting action plan, each team will receive individual follow up from the instructor after the session.
Presented by Bruce Rasmussen, Managing Director, Carpe Diem Consulting.
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Key content elements include:
- The shift in B2B buyer behaviour
- The new imperatives for B2B sales & marketing
- Being found via Social Media tools and platforms
- How to "listen" via Social Media
- Framework to document a Social Media strategy
- Key social media workflows for sales
- Key social media workflows for marketing
- Examples of Social Media policies
- Measuring the ROI of Social Media activities
- Action planning
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From previous participants
The bootcamp is now in its second series.
"Thank you Bruce - demystifying Social Media is no easy task and you successfully covered all the areas most relevant to business today - right from understanding through to action. By highlighting the array of tools and resources (content!) available I left knowing exactly what I have to do and implement now with a lot more confidence. Highly recommended!"
Peter Englehardt, Creative Brew
"Having spent a lot of time recently conducting internal research on Social Media, this bootcamp was really a great overview and consolidation of the available information and tools with some excellent content on policy and process for organisations implementing a Social Media strategy. I would highly recommend this to anybody from beginners to experienced users of Social Media."
Brynt Moggach, Dynamic Fit
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When & Where
Microsoft Brisbane
Level 28
400 George Street
Brisbane,
4000
Australia
Wednesday, August 3, 2011 from 9:00 AM to 5:00 PM (EST)
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